Just before Christmas this online course called Digital Boss Academy caught my attention.
In the dynamic world of digital marketing, the Digital Boss Academy (DBA) has been a beacon for entrepreneurs seeking to harness the power of digital products. Traditionally, DBA offered courses with Master Resell Rights (MRR), allowing individuals to resell these courses and retain 100% of the profits. However, in a strategic move to adapt to evolving market dynamics, DBA has transitioned to an affiliate model, offering a 90% return to its affiliates. This shift marks a significant change in how digital entrepreneurs can engage with and benefit from DBA's offerings.
Understanding the Traditional MRR Model
The MRR model provided by DBA was straightforward: upon purchasing a course, individuals received the rights to resell that course independently. This approach empowered sellers to set their own prices and retain all profits from their sales. For instance, purchasing DBA Volume 1 at $111 granted the reseller rights to that volume, enabling them to earn $111 per sale. Similarly, acquiring Volume 2 at $222 included Volume 1 for free, allowing resellers to earn 100% profit from both volumes.Â
The Shift to the Affiliate Model
Recognising the need to streamline operations and expand its reach, DBA has transitioned to an affiliate-based model. In this structure, affiliates promote DBA's products and receive a commission for each sale made through their referral links. Notably, DBA offers a generous 90% commission rate to its affiliates, which is significantly higher than the industry average, where commissions typically range from 1% to 50%.Â
Implications of the Transition
This strategic shift from MRR to an affiliate model carries several implications for digital entrepreneurs:
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Reduced Administrative Responsibilities: Under the MRR model, resellers were responsible for managing sales, customer service, and delivery of digital products. The affiliate model alleviates these responsibilities, as DBA handles all post-sale processes, allowing affiliates to focus solely on marketing and promotion.
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Lower Entry Barriers: The affiliate model eliminates the need for additional investment DBA Volume 1 is sold for $111. Or volume 2 is sold at $222 including Volume 1 for free, Allowing resellers to earn 90% profit from the sale. Â
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Consistent Product Pricing: With DBA controlling product pricing, there is uniformity across the market, ensuring that all customers receive the same value proposition, regardless of the affiliate they purchase through ( hence why now sold in USD).
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Enhanced Support and Resources: DBA provides its affiliates with marketing materials, training, and support to optimise their promotional efforts, increasing the likelihood of successful sales.
Maximising Success in the New Affiliate Model
To thrive in DBA's affiliate program, consider the following strategies:
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Leverage Provided Resources: Utilise DBA's marketing materials and training sessions to enhance your promotional strategies.
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Build an Online Presence: Establish a strong digital footprint through blogs, social media, and email marketing to reach a wider audience.
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Engage with the Community: Participate in DBA's community forums and discussions to stay updated on best practices and network with fellow affiliates.
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Monitor Performance: Regularly assess your marketing efforts using analytics tools to identify areas for improvement and optimize your strategies accordingly.
- In addition to the DBA online community: When purchased using our affiliate link you will eligible to join our free business support sessions provided via teams at UK appropriate times and What's App Support & What’s App Peer Support Groups.
Conclusion
The Digital Boss Academy's transition from an MRR model to a 90% return affiliate program represents a significant evolution in its approach to digital product distribution. This change not only simplifies the process for digital entrepreneurs but also opens doors for individuals seeking to enter the digital marketing space with By embracing this new model and implementing effective marketing strategies, affiliates can achieve substantial success in the ever-expanding digital economy.
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